The Cable Center Senior Fellows—Dr. Charles Patti and Dr. Ron Rizzuto—serve as advisors to The Center on all topics related to customer experience, provide assistance in developing professional education courses, and teach classes in customer experience management.
Dr. Charles Patti
Professor Patti has extensive experience in building, delivering, and evaluating curriculum in a wide range of settings, including doctoral seminars, MBA and other specialized postgraduate courses, undergraduate programs (including small and large lecture formats), and professional and corporate learning. He has special expertise in case method learning and has coordinated several case learning workshops, including a Harvard Business School Case Workshop. He was an early adopter of online teaching and learning technologies and developed several firsts in learning technology, including the first video case, the C-DIE format (interactive case learning), the online MBA (Otis Elevator Company), and most recently, the Virtual Grocery Environment for interactive learning.
Much of his teaching draws from his business and consulting experience, which includes clients in the higher education sector (The Cultural Precinct, University Libraries, Bureau of Publications, Athletic Departments, Colleges of Business, Law, and Arts, and the Australian Vice Chancellors’ Committee) and in the business sector (American Newspaper Publishers Association, American Telephone Advertising, Inc., Chubb Electronic Security, Gannett, Inc., McDonald’s Corp., New Zealand Telecom, and Sunsuper, Pty. Ltd.
He has built and delivered major learning programs for Aetna Insurance, Otis Elevator, Queensland State Department of Development, Siemens, and Texas Instruments.
Professor Patti's discipline expertise is in integrated marketing communication (IMC) and marketing management. His scholarship includes publications in international journals, proceedings, books, case studies, book chapters, book reviews, and industry/consulting reports. He is active in industry through consulting, boards, collaborations, and expert witness assignments. He brings an international focus to his teaching and scholarship and has held several international appointments as visiting professor, research collaborations, external examiner of curricula, creation of collaborative courses, study tours, etc.) He recently joined the Daniels College of Business at the University of Denver after spending nine years as Head of the School of Advertising, Marketing and Public Relations at Queensland University of Technology in Brisbane, Australia. Professor Patti is the 2007 recipient of the Marketing Educator of the Year Award, sponsored by the Marketing Educators' Association.
Dr. Ron Rizzuto
Dr. Rizzuto is professor of finance at the Daniels College of Business at the University of Denver. His specialty areas include capital expenditure analysis, mergers and acquisitions, strategic partnerships and corporate financial planning. Dr. Rizzuto has extensive consulting experience in evaluating the financial viability of new technologies related to the cable telecommunications industry, major energy and banking corporations, both U.S. and internationally based. He is also one of the leading authorities in the U.S. on the economics of telecommunications overbuilds.
He is a Senior Fellow of the Magness Institute, was inducted into the Cable TV Pioneers in 2004 for service to the cable industry, received the Daniels College of Business Faculty Award for Excellence in 2003, received the Daniels Institute Leadership Award from the Institute for Executive and Professional Development in 2002 and was co-director of the Magness Institute from 1995-2000.
Professor Rizzuto has extensive media expertise and has been quoted by local, regional and national press, including broadcast news and the New York Times. He is particularly adept at explaining complex financial situations of specific companies to a broader audience.
Dr. Maria van Dessel
Maria is a Senior Fellow at The Cable Center and a Research Scholar in the Department of Marketing in the Daniels College of Business, University of Denver. Dr. van Dessel’s principal research covers the general area of marketing communications with a focus on advertising. Her teaching assignments have included undergraduate and graduate courses in marketing, market research, marketing process and strategy, marketing communications, advertising and advertising management subjects.
She is currently engaged in a number of research and consulting projects involving expert witness research, content analysis of marketing communications in the business-to-business sector, studies in philanthropy and customer experience metrics, along with customer experience management training for the cable industry.