Director, General Communication Inc.
Former President, Television Networks Distribution, NBCUniversal
Bridget Baker was NBCUniversal’s first President of Television Networks Distribution, a position she held from 2006-2012. She stepped down in December 2012; having spent two decades building the asset value of the company’s top-rated portfolio of broadcast and cable networks, and following the successful $30B acquisition and integration of NBCUniversal by Comcast Corporation.
As TVND President and a member of the company’s Management Committee, Baker oversaw the North American distribution of NBCUniversal’s content across the cable, satellite and telecommunications industry. Her oversight included legal, finance, affiliate marketing and media relations, a 120-person division that delivered the company’s second largest annual revenue number.
Baker is credited with developing NBCUniversal’s cable assets from inception, transforming the company from a dominant broadcaster of the 1980's to a global 21st century multi-platform powerhouse. Beginning with the 1989 launch of the “Consumer News & Business Channel” to fewer than 5 million cable homes, Baker’s distribution revenue and responsibilities grew to include 18 national cable networks: Bravo, CNBC, E!, Golf Channel, MSNBC, mun2, NBC Sports Network, Oxygen, Sprout, Style, Syfy, USA; 29 network-owned NBC and Telemundo broadcast stations; Olympic content on cable and broadband; and On Demand film and television content; delivered to hundreds of millions of subscribers and representing to the company several billion dollars in annual revenue.
Baker has been recognized with numerous industry accolades including the National Cable Television Association’s highest honor in 2012: the “Vanguard Award for Distinguished Leadership.” The T. Howard Foundation named Baker its “Champion for Diversity” in 2012, and she has been regularly named to CableFAX Magazine’s "Top 100 Cable Executives" and “Most Powerful Women in Cable,” as well as The Hollywood Reporter’s “Power 100 Women in Entertainment.” In 2008, Baker was the only woman inducted into the esteemed Cable TV Pioneers and she received in 2004 Women in Cable & Telecommunications “Wonder Woman” and “Lifetime Achievement” awards.
Baker serves as a Director on the Boards of The Cable Center at University of Denver and Pitzer College in Claremont, California.
Raised in Southeast Alaska, Baker’s first job out of college was on Capitol Hill as a legislative aide to the late United States Senator Ted Stevens. Baker earned a BA in Political Studies from Pitzer College, which awarded her in 2010 its “Distinguished Alumni Award.” Baker attended George Washington University’s Graduate School of Business and Exeter College at Oxford University for postgraduate studies in politics.
Baker resides in Los Angeles.