Media Customer Experience Management (CEM)
The Cable Center’s position at the center of the industry’s Cx Central (customer experience) evolution began in 2006 with the Cox Endowment to fund an academic program in customer care. The vision was simple – The Cable Center would become the home of thought leadership and research devoted to the management of all media customer experiences through the practice of CEM.
Since that time, The Cable Center has played an increasingly involved role in the cable industry’s continuing mission to better serve customers. Today, The Center’s programs emphasize industry dedication to improved cable customer experience and enhance efforts to deliver on that commitment.
As the cable industry approaches maturity and competition continues to grow, the need for competitive advantage increases. Improving cable customer satisfaction can be one such advantage – cementing the loyalty of current customers and increasing the appeal of cable for a new generation of consumers. The Cable Center’s Customer Experience Central Initiatives have established a solid foundation on which to build industry capabilities in this critical area.
The Cable Center’s support of media customer experience management (CEM) extends deeply into academia. The Cox Customer Care Initiative was launched by The Cable Center in 2006 and includes the establishment of the James M. Cox Endowed Chair for Customer Experience Management (CEM) at the University of Denver.