Executive Vice President of Marketing and Brand Strategy
USA Network
|
The Cable Center is proud to present Chris McCumber in conjunction with Lafayette College.
CHRIS McCUMBER
BIOGRAPHICAL INFORMATION »
Chris McCumber was named executive vice president of marketing and brand strategy in December 2007, after holding the title of senior vice president since November 2004. In this position, he is responsible for the overall strategic and creative vision for USA Network marketing, as well as overseeing all expressions of the network brand, including consumer marketing and media planning, on- and off-air creative advertising, interstitial programming and all digital efforts. McCumber also serves as executive in charge of all WWE programming, and has recently added integrated sales marketing to his responsibilities.
VIEW UPCOMING MAVERICKS LECTURE SCHEDULE »
For more information, contact:
Dolly Bonner
303.871.7939 |
