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Overview:
One of the negatives to all of the technology and Internet advances made in the last two decades is that
consumers are now bombarded with an overwhelming number of marketing messages and advertisements. Too
often, these messages are delivered to the wrong audience. As the amount of advertising continues to increase,
consumers are looking for ways to receive advertising only about services and products that are of interest to
them. Simultaneously, companies wishing to be successful in the marketplace are now challenged to find ways
of communicating directly with each consumer on a one-to-one basis.
This exhibit, presented by C-COR, demonstrates an innovative technology with the ability to provide
personalized and relevant advertising to the consumer through cable television services using linear and Video
on Demand (VOD) advertising models. The linear demonstration consists of a monitor screen split into four
sections, each section representing a “home” with a specific demographic. While each of these homes will view
the same programming, the advertising delivered to each section will vary, based on the interests of that
demographic. The second personalized advertising model is shown through VOD, with the viewer self
selecting from one of four demographic types. As the viewer navigates through the VOD menu, content and
advertising relevant to the demographic is suggested and shown to the viewer.
Technology Displayed:
The advertising technology shown in this display allows a company to link targeted, relevant advertisements to
content delivered on a VOD system as a user navigates through the screen menu. Viewer interaction during the
airing of the advertisement, whether pause, fast-forward, or rewind of the ad, is captured to help shape
advertising campaigns and viewer preferences. This same knowledge of the viewer is then used in deciding
which advertisements are to be inserted into the linear broadcast channel. As a result, consumers are then able
to access the advertising for the products and services in which they might be interested. This advanced
advertising demonstration is a preview of a successful trial currently being conducted within the United States.
Company Information:
The concept you are experiencing is being presented by C-COR, Inc.
60 Decibel Road,
State College, PA 16801
(814) 232-2461
For more information, please contact them directly via sales@c-cor.com.
www.c-cor.com
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Personalized Advertising