OVERVIEW

Cable Boot Camp and Beyond provides the perfect training ground for professionals who are new to the industry and need a comprehensive and valuable introduction to the business – and for those who may need a refresher!

Sharpen your cable business knowledge through this comprehensive two-day program, which will take you from how cable came about to what the current marketplace looks like, including who the players are and what key issues the cable industry faces today.

Cable Boot Camp and Beyond is a program for those new, within the last 3 years, to the cable industry, or for those who are either making a switch to a new discipline or would like an in-depth refresher on the industry. Whether you work for a cable operator, programmer or vendor, you are sure to pick up new information and skills that will help guide you in your cable career.

Throughout the two-day program, you’ll hear from experts on all aspects of the cable industry.  And, you’ll have the opportunity ask questions and discuss issues with these experts and your peers.  You will learn about:

• Cable History – You’ll receive a broad overview of the cable landscape, including facts, figures, where and how it all began, what’s changed and where the industry is headed.
• The Players: Operators and Programmers - This session will focus on cable's key players, primarily the operators and programmers.  You’ll learn who these key players are, what they do, their organizational structures and how their roles have shifted. In addition, you’ll find out about other players in the industry, including vendors, analysts, advertisers and regulators, and discover why consumer trends can quickly alter the best-laid plans.
• The Business of Cable - Knowing the history and “who” of the cable industry will give you a good foundation for learning more about the business of cable, including: various business models, programming negotiations and measures of success. This session will focus on business considerations and will include recent financial data on the industry to see how the industry is faring. You'll also take a close look at the key factors that will continually shift the cable business.
• The Technology behind Cable – On day one, learn how cable systems work, what new technologies are emerging and gain insights on new products that are entering the marketplace. From bandwidth to switched digital, this session will explain the technologies that drive the industry in everyday language. Then, on day two, you’ll take a deeper dive into network components and advanced services such as video on demand, high-speed data and digital voice.
• Competition in Cable - If you read any of the industry publications or the Wall Street Journal, you know that the cable industry is fiercely competitive and companies are constantly assessing who is their competition and how to become a market leader.  By addressing satellite, telcos, broadcasters and Internet service providers, you’ll learn how the industry players position themselves, how they view the competition and which efforts differentiate them from the rest.
• Regulations and the Industry - Knowing how cable is regulated is an important part of learning the industry and this session will discuss regulation at the state and federal level. Find out major regulatory issues at the local, state and national levels, and learn how they affect the cable industry.
• Cable Financial Essentials – Do you know your ARPU from your RGUs? In this session, you’ll take a deeper look into the financial side of the cable industry. Learn more about revenue, cash flow, key financial metrics and tools used by the industry, plus explore the economics of cable investments. You’ll complete ROI case studies regarding plant operations, switched digital and wideband services.
• Resources – There are many helpful publications, associations and resources available to keep you informed and moving forward in your career.  You will learn what these resources are and where to find them.

Click here to register online today and reserve your spot! For more information, please contact Sharon Owen at sowen@cablecenter.org or 303.871.7471.

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