The Cable Center built partnerships with ESPN and Comcast

Denver kids scored a triple play with ESPN’s “Play Your Way” campaign, which tackled youth obesity and created and supported programs that provided youth with games to play, places to play, and stuff to play with. Members of the Denver Big Brothers and Big Sisters organizations received donations of sports equipment from major league sporting organizations including the NHL, MLS, and the NBA, along with donations made on behalf of the local community, at an event held on June 23 at the Denver ESPNZone.

The Programming Institute at The Cable Center arranged to have the head coach of the University of Denver 2004 NCAA Ice Hockey Champs, George Gwozdecky, and several members of his team attend the event and meet with the kids. Coach Gwozdecky offered fitness tips and entertained everyone with his stories about the team’s recent trip to the White House. Former NFL player and current ESPN host Mark Schelereth was also on board to share his childhood experiences and gave some great examples of staying fit.

After a healthy dinner, the kids were treated to an ESPNZone Game Card and headed to the game floor for the rest of the evening.

“Our partnership with ESPN and Comcast provided us with a great opportunity to reach out to the community and provide these kids with much-needed sports equipment,” said Susan Greene, Senior Vice President, Director of the Programming Institute at The Cable Center and Jonathan M. Levin Chair in Cable Programming. “We are honored to be associated with such a worthy cause.”